Synthetic data
All sessions

s-2946

Simulated shopper

Oct 26, 2026, 6:37 AM UTC · mobile · email · Emberline 20°F Down Bag · 16 actions

abandonedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 244sOpened reviews · Emberline 20°FOpened reviewsSuitability 37%
  3. 355sExpanded specs · Emberline 20°FExpanded technical specsSuitability 84%
  4. 41m 07sOpened reviews · Emberline 20°FOpened reviewsSuitability 90%
  5. 51m 45sCompare + Emberline 20°FAdded a product to compare→ the store shows Built-For Answer hereSuitability 93%
  6. 62m 07sBrowsed catalogBrowsed the catalogSuitability 92%
  7. 72m 19sSorted: price ascSorted by lowest priceSuitability 53%
  8. 82m 58sExpanded specs · Emberline 20°FExpanded technical specsSuitability 93%
  9. 93m 13sSorted: ratingRe-sorted the catalogSuitability 94%
  10. 103m 30sImage 1 · Emberline 20°FViewed a product imageSuitability 96%
  11. 113m 51sOpened reviews · Emberline 20°FOpened reviewsSuitability 98%
  12. 124m 04sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  13. 134m 29sDelivery check · ZIP 84738Checked delivery date by ZIPSuitability >99%
  14. 144m 39sImage 2 · Emberline 20°FViewed a product imageSuitability >99%
  15. 155m 03sAdded to cart · Emberline 20°FAdded to cartSuitability >99%
  16. 5m 20sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs ×26.9×
  • Opened reviews ×31.7×
  • Viewed a product image ×21.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.