Synthetic data
All sessions

s-2947

Simulated shopper

Oct 31, 2026, 6:13 AM UTC · mobile · paid social · Kettle Ti Stove Kit · 10 actions

purchasedcart $69

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 49%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 114sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 220sOpened reviews · Kettle TiOpened reviewsSuitability 39%
  3. 349sReviews filtered: suitabilityFiltered reviews by performanceSuitability 98%
  4. 41m 27sImage 1 · Kettle TiViewed a product imageSuitability 98%
  5. 52m 03sExpanded specs · Kettle TiExpanded technical specs→ the store shows Built-For Answer hereSuitability >99%
  6. 62m 38sCompare + Kettle TiAdded a product to compareSuitability >99%
  7. 73m 06sAdded to cart · Kettle TiAdded to cartSuitability >99%
  8. 83m 18sViewed cartViewed cart (saw shipping cost)Suitability >99%
  9. 93m 22sCheckout startedStarted checkoutSuitability >99%
  10. 3m 37sPurchased

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs6.9×
  • Opened reviews1.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Suitability
post-purchase · held out (test)
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.