Synthetic data
All sessions

s-2948

Simulated shopper

Oct 26, 2026, 2:50 AM UTC · desktop · search ads · Cairn Mid Waterproof Boot · 20 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 61%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sViewed Cairn LowViewed a product pageChoice 31%
  2. 235sOpened comparisonOpened the comparisonChoice 96%
  3. 338sSearch “cairn mid vs low”Searched to compare options→ the store shows Decision Helper hereChoice >99%
  4. 457sViewed Cairn MidViewed a product page · Switched to a similar productChoice >99%
  5. 51m 04sCompare + Cairn MidAdded a product to compareChoice >99%
  6. 61m 15sCompare + Cairn LowAdded a product to compareChoice >99%
  7. 71m 25sOpened reviews · Cairn MidOpened reviewsChoice >99%
  8. 82m 01sExpanded specs · Cairn MidExpanded technical specsChoice >99%
  9. 92m 20sCompare + Cairn MidAdded a product to compareChoice >99%
  10. 102m 26sCompare + Cairn LowAdded a product to compareChoice >99%
  11. 112m 57sExpanded specs · Cairn MidExpanded technical specsChoice >99%
  12. 123m 25sCompare + Cairn MidAdded a product to compareChoice >99%
  13. 133m 58sCompare + Cairn LowAdded a product to compareChoice >99%
  14. 144m 26sCompare + Cairn MidAdded a product to compareChoice >99%
  15. 154m 44sCompare + Cairn LowAdded a product to compareChoice >99%
  16. 165m 01sOpened comparisonOpened the comparisonChoice >99%
  17. 175m 09sAdded to cart · Cairn MidAdded to cartChoice >99%
  18. 185m 17sViewed cartViewed cart (saw shipping cost)Choice >99%
  19. 195m 47sCheckout startedStarted checkoutChoice >99%
  20. 5m 55sPurchased

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×811.5×
  • Opened the comparison ×257.4×
  • Searched to compare options39.5×
  • Switched to a similar product8.6×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Choice
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.