Synthetic data
All sessions

s-2951

Simulated shopper

Oct 22, 2026, 2:40 AM UTC · desktop · organic · Merino 200 Base Layer Crew · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 112sViewed Merino 200Viewed a product pageFit 22%
  2. 233sOpened reviews · Merino 200Opened reviewsDurability 31%
  3. 344sReviews filtered: suitabilityFiltered reviews by performanceSuitability 89%
  4. 454sExpanded specs · Merino 200Expanded technical specs→ the store shows Built-For Answer hereSuitability 99%
  5. 51m 19sOpened reviews · Merino 200Opened reviewsSuitability 99%
  6. 61m 51sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  7. 72m 06sExpanded specs · Merino 200Expanded technical specsSuitability >99%
  8. 82m 43sImage 1 · Merino 200Viewed a product imageSuitability >99%
  9. 92m 58sOpened reviews · Merino 200Opened reviewsSuitability >99%
  10. 103m 27sImage 2 · Merino 200Viewed a product imageSuitability >99%
  11. 114m 02sOpened reviews · Merino 200Opened reviewsSuitability >99%
  12. 124m 22sExpanded materials · Merino 200Expanded materialsSuitability >99%
  13. 4m 37sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Expanded technical specs ×26.9×
  • Opened reviews ×41.7×
  • Viewed a product image ×21.2×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.