Synthetic data
All sessions

s-2954

Simulated shopper

Oct 21, 2026, 1:05 AM UTC · desktop · email · Squall Pro 3L Shell · 8 actions

purchasedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 42%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sViewed Merino 200Viewed a product pageFit 22%
  2. 251sViewed Squall ProViewed a product pageNo clear doubt 32%
  3. 31m 08sExpanded specs · Squall ProExpanded technical specsChoice 35%
  4. 41m 16sOpened comparisonOpened the comparison→ the store shows Decision Helper hereChoice 97%
  5. 51m 37sAdded to cart · Squall ProAdded to cartChoice 97%
  6. 61m 47sViewed cartViewed cart (saw shipping cost)Choice 94%
  7. 71m 56sCheckout startedStarted checkoutChoice 94%
  8. 2m 25sPurchased

Final guess

Choice94%
Fit
<1%
Suitability
2%
Durability
<1%
Value
3%
Delivery
<1%
Choice
94%
No clear doubt
1%
Why choicehow much likelier
  • Opened the comparison57.4×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.