Synthetic data
All sessions

s-2955

Simulated shopper

Oct 31, 2026, 4:34 AM UTC · mobile · search ads · Driftwood 2P Tent · 10 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 27%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 130sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 234sCompare + Driftwood 2PAdded a product to compareValue 32%
  3. 354sOpened reviews · Driftwood 2POpened reviewsSuitability 36%
  4. 41m 26sReviews filtered: deliveryFiltered reviews by shipping→ the store shows Delivery Promise hereDelivery 74%
  5. 52m 03sOpened reviews · Driftwood 2POpened reviewsDelivery 63%
  6. 62m 07sAdded to cart · Driftwood 2PAdded to cartDelivery 63%
  7. 72m 13sViewed cartViewed cart (saw shipping cost)Delivery 73%
  8. 82m 16sExpanded shipping · Driftwood 2PExpanded shipping infoDelivery 98%
  9. 92m 24sViewed cartViewed cart (saw shipping cost)Delivery 98%
  10. 2m 54sLeft the store

Final guess

Delivery98%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
2%
Delivery
98%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping42.3×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost) ×22.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.