Synthetic data
All sessions

s-2956

Simulated shopper

Nov 1, 2026, 3:47 PM UTC · mobile · organic · Driftwood 2P Tent · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 129sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 21m 01sOpened reviews · Driftwood 2POpened reviewsDelivery 25%
  3. 31m 33sReviews filtered: durabilityFiltered reviews by durabilityDurability 97%
  4. 41m 59sImage 1 · Driftwood 2PViewed a product imageDurability 96%
  5. 52m 31sOpened reviews · Driftwood 2POpened reviewsDurability 97%
  6. 63m 03sOpened reviews · Driftwood 2POpened reviewsDurability 98%
  7. 73m 17sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability >99%
  8. 83m 40sViewed Cairn MidViewed a product pageDurability >99%
  9. 94m 06sSearch “durable hiking boots”Searched for durability / warrantyDurability >99%
  10. 104m 13sExpanded materials · Cairn MidExpanded materialsDurability >99%
  11. 114m 32sOpened reviews · Cairn MidOpened reviewsDurability >99%
  12. 124m 41sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  13. 135m 14sBrowsed catalogBrowsed the catalogDurability >99%
  14. 5m 34sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×395.7×
  • Searched for durability / warranty38.6×
  • Opened reviews ×41.8×
  • Expanded materials6.6×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.