Synthetic data
All sessions

s-2957

Simulated shopper

Nov 1, 2026, 5:52 AM UTC · desktop · organic · Lumen 400 Headlamp · 20 actions

purchasedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 61%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 235sViewed Lumen 400Viewed a product pageNo clear doubt 63%
  3. 31m 03sExpanded warranty · Lumen 400Expanded warrantyNo clear doubt 60%
  4. 41m 10sExpanded materials · Lumen 400Expanded materials→ the store shows Durability Proof hereDurability 66%
  5. 51m 32sImage 1 · Lumen 400Viewed a product imageNo clear doubt 52%
  6. 61m 35sOpened reviews · Lumen 400Opened reviewsDurability 77%
  7. 71m 58sExpanded warranty · Lumen 400Expanded warrantyDurability 96%
  8. 82m 31sExpanded warranty · Lumen 400Expanded warrantyDurability 99%
  9. 92m 47sExpanded warranty · Lumen 400Expanded warrantyDurability >99%
  10. 103m 06sBrowsed catalogBrowsed the catalogDurability >99%
  11. 113m 34sSorted: price ascSorted by lowest priceDurability 99%
  12. 123m 50sOpened reviews · Lumen 400Opened reviewsDurability >99%
  13. 133m 57sOpened reviews · Lumen 400Opened reviewsDurability >99%
  14. 144m 02sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  15. 154m 23sOpened reviews · Lumen 400Opened reviewsDurability >99%
  16. 164m 27sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  17. 174m 46sAdded to cart · Lumen 400Added to cartDurability >99%
  18. 185m 08sViewed cartViewed cart (saw shipping cost)Durability >99%
  19. 195m 21sCheckout startedStarted checkoutDurability >99%
  20. 5m 46sPurchased

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Expanded warranty ×415.6×
  • Filtered reviews by durability ×295.7×
  • Opened reviews ×41.8×
  • Expanded materials6.6×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.