Synthetic data
All sessions

s-2958

Simulated shopper

Oct 31, 2026, 5:50 AM UTC · mobile · organic · Lumen 400 Headlamp · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 238sOpened reviews · Lumen 400Opened reviewsSuitability 25%
  3. 31m 01sImage 1 · Lumen 400Viewed a product imageNo clear doubt 32%
  4. 41m 41sOpened reviews · Lumen 400Opened reviewsSuitability 45%
  5. 52m 15sReviews filtered: valueFiltered reviews by valueValue 58%
  6. 62m 36sSearch “waterproof jacket”Searched for a use-case or specSuitability 58%
  7. 72m 58sImage 2 · Lumen 400Viewed a product image→ the store shows Built-For Answer hereSuitability 78%
  8. 83m 01sExpanded shipping · Lumen 400Expanded shipping infoSuitability 78%
  9. 93m 27sExpanded specs · Lumen 400Expanded technical specsSuitability 97%
  10. 103m 31sSearch “winter hiking boots”Searched for a use-case or specSuitability >99%
  11. 3m 57sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Searched for a use-case or spec ×217.5×
  • Expanded technical specs6.9×
  • Opened reviews ×21.7×
  • Viewed a product image ×21.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.