Synthetic data
All sessions

s-2959

Simulated shopper

Oct 24, 2026, 9:43 AM UTC · mobile · paid social · Lumen 400 Headlamp · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 257sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 31m 31sSize 10 · Cairn MidSelected a sizeFit 70%
  4. 41m 34sOpened reviews · Cairn MidOpened reviewsFit 84%
  5. 52m 03sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 99%
  6. 62m 17sViewed Cairn LowViewed a product page · Switched to a similar productFit 98%
  7. 72m 40sViewed Lumen 400Viewed a product pageFit 97%
  8. 83m 17sImage 1 · Lumen 400Viewed a product imageFit 98%
  9. 93m 55sImage 2 · Lumen 400Viewed a product imageFit 98%
  10. 104m 13sBrowsed catalogBrowsed the catalogFit 96%
  11. 114m 52sImage 3 · Lumen 400Viewed a product imageFit 95%
  12. 125m 07sCompare + Lumen 400Added a product to compareFit 40%
  13. 5m 20sLeft the store

Final guess

Fit40%
Fit
40%
Suitability
3%
Durability
<1%
Value
2%
Delivery
<1%
Choice
39%
No clear doubt
16%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Opened reviews1.4×
  • Viewed a product image ×31.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryChoice
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.