Synthetic data
All sessions

s-2961

Simulated shopper

Oct 25, 2026, 4:45 AM UTC · mobile · search ads · Driftwood 2P Tent · 14 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 257sOpened reviews · Driftwood 2POpened reviewsDelivery 25%
  3. 31m 21sReviews filtered: valueFiltered reviews by valueValue 74%
  4. 41m 59sBrowsed catalogBrowsed the catalogValue 79%
  5. 52m 24sSorted: price ascSorted by lowest price→ the store shows Value Breakdown hereValue 96%
  6. 62m 55sBrowsed catalogBrowsed the catalogValue 96%
  7. 73m 12sSorted: price ascSorted by lowest priceValue 99%
  8. 83m 26sDelivery check · ZIP 20588Checked delivery date by ZIPValue 93%
  9. 93m 40sAdded to cart · Driftwood 2PAdded to cartValue 93%
  10. 103m 54sViewed cartViewed cart (saw shipping cost)Value 97%
  11. 114m 31sPromo field focusedClicked into the promo-code fieldValue >99%
  12. 124m 44sBrowsed catalogBrowsed the catalogValue >99%
  13. 134m 54sDelivery check · ZIP 26492Checked delivery date by ZIPValue 95%
  14. 4m 58sLeft the store

Final guess

Value95%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
95%
Delivery
5%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Sorted by lowest price ×28.4×
  • Clicked into the promo-code field40.8×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.