Synthetic data
All sessions

s-2963

Simulated shopper

Oct 31, 2026, 4:32 PM UTC · mobile · paid social · Ridgeback 48L Pack · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 246sViewed Ridgeback 38LViewed a product page · Switched to a similar productChoice 86%
  3. 31m 22sViewed Ridgeback 48LViewed a product page · Returned to a product viewed earlier · Switched to a similar product→ the store shows Decision Helper hereChoice >99%
  4. 41m 39sExpanded specs · Ridgeback 48LExpanded technical specsChoice >99%
  5. 52m 17sViewed Ridgeback 38LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  6. 62m 55sViewed Kettle TiViewed a product pageChoice >99%
  7. 73m 15sOpened reviews · Kettle TiOpened reviewsChoice >99%
  8. 83m 55sCompare + Kettle TiAdded a product to compareChoice >99%
  9. 94m 08sImage 1 · Kettle TiViewed a product imageChoice >99%
  10. 104m 14sCompare + Kettle TiAdded a product to compareChoice >99%
  11. 114m 29sViewed Ridgeback 48LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  12. 4m 39sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Returned to a product viewed earlier ×322.8×
  • Switched to a similar product ×48.6×
  • Added a product to compare ×211.5×
  • Viewed a product page ×61.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.