All sessions
s-2964
Simulated shopperNov 2, 2026, 2:16 PM UTC · mobile · paid social · Cairn Low Hiking Shoe · 5 actions
abandoned
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 115sViewed Cairn LowViewed a product pageChoice 31%
- 236sExpanded specs · Cairn LowExpanded technical specsChoice 33%
- 353sImage 1 · Cairn LowViewed a product imageNo clear doubt 37%
- 41m 23sViewed Merino 200Viewed a product pageNo clear doubt 48%
- 1m 49sLeft the store
Final guess
No clear doubt48%
Fit
4%
Suitability
19%
Durability
1%
Value
1%
Delivery
1%
Choice
26%
No clear doubt
48%
Why no clear doubthow much likelier
- Viewed a product page ×21.7×
- Viewed a product image2.3×
- Expanded technical specs1.0×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.