Synthetic data
All sessions

s-2965

Simulated shopper

Oct 28, 2026, 2:18 AM UTC · mobile · organic · Driftwood 2P Tent · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 240sDelivery check · ZIP 76446Checked delivery date by ZIPDelivery 88%
  3. 354sDelivery check · ZIP 52953Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 99%
  4. 41m 23sBrowsed catalogBrowsed the catalogDelivery 98%
  5. 51m 59sSorted: ratingRe-sorted the catalogDelivery 96%
  6. 62m 29sSearch “boots”Searched the catalogDelivery 92%
  7. 2m 35sLeft the store

Final guess

Delivery92%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
92%
Choice
<1%
No clear doubt
8%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×221.1×
  • Re-sorted the catalog1.2×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.