Synthetic data
All sessions

s-2966

Simulated shopper

Oct 31, 2026, 10:22 PM UTC · mobile · paid social · Emberline 20°F Down Bag · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 136sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 21m 07sExpanded specs · Emberline 20°FExpanded technical specsSuitability 67%
  3. 31m 12sSearch “merino”Searched the catalogSuitability 50%
  4. 41m 24sExpanded specs · Emberline 20°FExpanded technical specs→ the store shows Built-For Answer hereSuitability 81%
  5. 51m 56sExpanded specs · Emberline 20°FExpanded technical specsSuitability 94%
  6. 62m 16sBrowsed catalogBrowsed the catalogSuitability 87%
  7. 72m 45sExpanded specs · Emberline 20°FExpanded technical specsSuitability 96%
  8. 3m 03sLeft the store

Final guess

Suitability96%
Fit
<1%
Suitability
96%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
4%
Why suitabilityhow much likelier
  • Expanded technical specs ×46.9×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.