Synthetic data
All sessions

s-2967

Simulated shopper

Oct 20, 2026, 4:29 AM UTC · desktop · paid social · Squall Pro 3L Shell · 14 actions

abandonedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 124sViewed Squall ProViewed a product pageChoice 29%
  2. 251sViewed Squall 2.5LViewed a product page · Switched to a similar productChoice 77%
  3. 31m 12sExpanded warranty · Squall 2.5LExpanded warrantyChoice 49%
  4. 41m 37sBrowsed catalogBrowsed the catalogNo clear doubt 54%
  5. 51m 45sCompare + Squall 2.5LAdded a product to compare→ the store shows Decision Helper hereChoice 88%
  6. 62m 16sCompare + Squall ProAdded a product to compareChoice 98%
  7. 72m 43sBrowsed catalogBrowsed the catalogChoice 96%
  8. 83m 04sExpanded specs · Squall 2.5LExpanded technical specsChoice 98%
  9. 93m 29sViewed Squall ProViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  10. 103m 39sImage 1 · Squall ProViewed a product imageChoice >99%
  11. 114m 07sSearch “best backpacking pack”Searched to compare optionsChoice >99%
  12. 124m 43sOpened comparisonOpened the comparisonChoice >99%
  13. 135m 05sAdded to cart · Squall ProAdded to cartChoice >99%
  14. 5m 34sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Switched to a similar product ×28.6×
  • Opened the comparison57.4×
  • Searched to compare options39.5×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.