Synthetic data
All sessions

s-2968

Simulated shopper

Oct 26, 2026, 11:28 AM UTC · mobile · search ads · Squall Pro 3L Shell · 17 actions

purchasedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 10 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 49%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 218sViewed Squall 2.5LViewed a product pageNo clear doubt 45%
  3. 349sImage 1 · Squall 2.5LViewed a product imageNo clear doubt 66%
  4. 456sImage 2 · Squall 2.5LViewed a product imageNo clear doubt 81%
  5. 51m 28sViewed Squall ProViewed a product page · Switched to a similar productNo clear doubt 64%
  6. 62m 02sSorted: price descRe-sorted the catalogNo clear doubt 89%
  7. 72m 14sOpened reviews · Squall ProOpened reviewsNo clear doubt 85%
  8. 82m 24sReviews filtered: durabilityFiltered reviews by durabilityDurability 35%
  9. 92m 44sSize guide · Squall ProOpened the size guideNo clear doubt 33%
  10. 103m 00sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlier · Switched to a similar product→ the store shows Decision Helper hereChoice 99%
  11. 113m 24sBrowsed catalogBrowsed the catalogChoice 97%
  12. 123m 58sViewed Squall ProViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  13. 134m 33sImage 3 · Squall ProViewed a product imageChoice >99%
  14. 144m 56sAdded to cart · Squall ProAdded to cartChoice >99%
  15. 155m 04sViewed cartViewed cart (saw shipping cost)Choice >99%
  16. 165m 29sCheckout startedStarted checkoutChoice >99%
  17. 5m 40sPurchased

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Switched to a similar product ×38.6×
  • Returned to a product viewed earlier ×222.8×
  • Viewed a product page ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryDurability
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.