Synthetic data
All sessions

s-2969

Simulated shopper

Oct 30, 2026, 8:39 PM UTC · desktop · email · Cairn Low Hiking Shoe · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 10sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 31m 28sExpanded shipping · Cairn LowExpanded shipping infoDelivery 42%
  4. 41m 54sOpened reviews · Cairn LowOpened reviewsDelivery 47%
  5. 52m 25sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability 84%
  6. 62m 52sSearch “long lasting base layer”Searched for sizing / fitDurability 92%
  7. 73m 00sOpened reviews · Cairn LowOpened reviewsDurability 94%
  8. 83m 11sImage 1 · Cairn LowViewed a product imageDurability 93%
  9. 93m 23sExpanded returns · Cairn LowExpanded returns policyDurability 89%
  10. 3m 43sLeft the store

Final guess

Durability89%
Fit
10%
Suitability
<1%
Durability
89%
Value
<1%
Delivery
1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Opened reviews ×21.8×
  • Searched for sizing / fit2.2×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.