Synthetic data
All sessions

s-2971

Simulated shopper

Oct 26, 2026, 2:07 AM UTC · mobile · search ads · Kettle Ti Stove Kit · 16 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 241sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 31m 17sExpanded materials · Squall 2.5LExpanded materialsNo clear doubt 48%
  4. 41m 40sExpanded specs · Squall 2.5LExpanded technical specsSuitability 58%
  5. 52m 19sOpened reviews · Squall 2.5LOpened reviews→ the store shows Built-For Answer hereSuitability 81%
  6. 62m 38sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  7. 72m 57sExpanded materials · Squall 2.5LExpanded materialsSuitability 99%
  8. 83m 05sViewed Kettle TiViewed a product pageSuitability 99%
  9. 93m 11sExpanded specs · Kettle TiExpanded technical specsSuitability >99%
  10. 103m 37sExpanded specs · Kettle TiExpanded technical specsSuitability >99%
  11. 113m 54sOpened reviews · Kettle TiOpened reviewsSuitability >99%
  12. 123m 57sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  13. 134m 27sExpanded specs · Kettle TiExpanded technical specsSuitability >99%
  14. 145m 00sOpened reviews · Kettle TiOpened reviewsSuitability >99%
  15. 155m 36sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  16. 5m 49sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×373.8×
  • Expanded technical specs ×46.9×
  • Opened reviews ×31.7×
  • Expanded materials ×21.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.