Synthetic data
All sessions

s-2973

Simulated shopper

Oct 23, 2026, 8:42 PM UTC · mobile · email · Lumen 400 Headlamp · 10 actions

purchasedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 43%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 09sViewed Lumen 400Viewed a product pageNo clear doubt 55%
  3. 31m 13sOpened reviews · Lumen 400Opened reviewsNo clear doubt 31%
  4. 41m 31sReviews filtered: deliveryFiltered reviews by shippingDelivery 87%
  5. 52m 04sExpanded returns · Lumen 400Expanded returns policyDelivery 95%
  6. 62m 38sExpanded warranty · Lumen 400Expanded warranty→ the store shows Delivery Promise hereDelivery 64%
  7. 72m 43sAdded to cart · Lumen 400Added to cartDelivery 64%
  8. 83m 11sViewed cartViewed cart (saw shipping cost)Delivery 86%
  9. 93m 37sCheckout startedStarted checkoutDelivery 86%
  10. 4m 06sPurchased

Final guess

Delivery86%
Fit
<1%
Suitability
<1%
Durability
14%
Value
<1%
Delivery
86%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping42.3×
  • Viewed cart (saw shipping cost)2.5×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondarySuitability
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.