Synthetic data
All sessions

s-2974

Simulated shopper

Oct 28, 2026, 5:17 PM UTC · desktop · search ads · Ridgeback 48L Pack · 15 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 237sOpened reviews · Ridgeback 48LOpened reviewsFit 27%
  3. 31m 05sCompare + Ridgeback 48LAdded a product to compareChoice 71%
  4. 41m 43sCompare + Ridgeback 38LAdded a product to compare→ the store shows Decision Helper hereChoice 93%
  5. 52m 13sExpanded returns · Ridgeback 48LExpanded returns policyChoice 94%
  6. 62m 37sViewed Ridgeback 38LViewed a product page · Switched to a similar productChoice 99%
  7. 72m 48sCompare + Ridgeback 38LAdded a product to compareChoice >99%
  8. 83m 21sCompare + Ridgeback 48LAdded a product to compareChoice >99%
  9. 93m 39sExpanded specs · Ridgeback 38LExpanded technical specsChoice >99%
  10. 104m 01sViewed Ridgeback 48LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  11. 114m 20sExpanded specs · Ridgeback 48LExpanded technical specsChoice >99%
  12. 124m 30sViewed Ridgeback 38LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  13. 134m 51sExpanded specs · Ridgeback 38LExpanded technical specsChoice >99%
  14. 144m 54sOpened comparisonOpened the comparisonChoice >99%
  15. 5m 09sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×411.5×
  • Switched to a similar product ×38.6×
  • Returned to a product viewed earlier ×222.8×
  • Opened the comparison57.4×
  • Viewed a product page ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.