Synthetic data
All sessions

s-2975

Simulated shopper

Oct 23, 2026, 7:01 AM UTC · mobile · organic · Ridgeback 38L Pack · 16 actions

purchasedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 53%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 238sViewed Ridgeback 38LViewed a product pageNo clear doubt 39%
  3. 31m 04sImage 1 · Ridgeback 38LViewed a product imageNo clear doubt 60%
  4. 41m 25sExpanded specs · Ridgeback 38LExpanded technical specsNo clear doubt 56%
  5. 51m 30sCompare + Ridgeback 38LAdded a product to compareChoice 55%
  6. 61m 59sCompare + Ridgeback 48LAdded a product to compare→ the store shows Decision Helper hereChoice 89%
  7. 72m 06sOpened reviews · Ridgeback 38LOpened reviewsChoice 69%
  8. 82m 40sViewed Lumen 400Viewed a product pageChoice 79%
  9. 92m 50sImage 2 · Lumen 400Viewed a product imageChoice 73%
  10. 103m 15sImage 3 · Lumen 400Viewed a product imageChoice 65%
  11. 113m 48sExpanded warranty · Lumen 400Expanded warrantySuitability 50%
  12. 124m 10sImage 4 · Lumen 400Viewed a product imageSuitability 57%
  13. 134m 36sAdded to cart · Ridgeback 38LAdded to cartSuitability 57%
  14. 144m 47sViewed cartViewed cart (saw shipping cost)Suitability 64%
  15. 154m 51sCheckout startedStarted checkoutSuitability 64%
  16. 5m 08sPurchased

Final guess

Suitability64%
Fit
<1%
Suitability
64%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
33%
No clear doubt
2%
Why suitabilityhow much likelier
  • Expanded technical specs6.9×
  • Viewed a product image ×41.2×
  • Opened reviews1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.