Synthetic data
All sessions

s-2976

Simulated shopper

Oct 29, 2026, 4:43 AM UTC · desktop · search ads · Driftwood 2P Tent · 16 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 24%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 250sOpened reviews · Driftwood 2POpened reviewsDelivery 25%
  3. 31m 22sReviews filtered: valueFiltered reviews by valueValue 74%
  4. 42m 02sImage 1 · Driftwood 2PViewed a product imageValue 55%
  5. 52m 39sAdded to cart · Driftwood 2PAdded to cartValue 55%
  6. 63m 15sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 81%
  7. 73m 41sSorted: price descRe-sorted the catalogValue 62%
  8. 83m 46sOpened reviews · Driftwood 2POpened reviewsValue 65%
  9. 94m 14sOpened reviews · Driftwood 2POpened reviewsValue 63%
  10. 104m 27sReviews filtered: durabilityFiltered reviews by durabilityDurability 94%
  11. 114m 37sOpened reviews · Driftwood 2POpened reviewsDurability 96%
  12. 125m 05sBrowsed catalogBrowsed the catalogDurability 94%
  13. 135m 24sSorted: price ascSorted by lowest priceDurability 72%
  14. 145m 36sOpened reviews · Driftwood 2POpened reviewsDurability 81%
  15. 155m 46sReviews filtered: valueFiltered reviews by valueValue 79%
  16. 6m 01sLeft the store

Final guess

Value79%
Fit
<1%
Suitability
<1%
Durability
21%
Value
79%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×
  • Sorted by lowest price8.4×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.