Synthetic data
All sessions

s-2977

Simulated shopper

Oct 21, 2026, 5:45 AM UTC · mobile · paid social · Emberline 20°F Down Bag · 14 actions

abandonedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 257sAdded to cart · Emberline 20°FAdded to cartSuitability 24%
  3. 31m 20sViewed cartViewed cart (saw shipping cost)Value 47%
  4. 41m 53sRemoved from cart · Emberline 20°FRemoved from cart→ the store shows Value Breakdown hereValue 97%
  5. 52m 27sAdded to cart · Emberline 20°FAdded to cartValue 97%
  6. 62m 53sViewed cartViewed cart (saw shipping cost)Value 98%
  7. 73m 10sPromo field focusedClicked into the promo-code fieldValue >99%
  8. 83m 37sViewed cartViewed cart (saw shipping cost)Value >99%
  9. 93m 47sPromo field focusedClicked into the promo-code fieldValue >99%
  10. 104m 01sBrowsed catalogBrowsed the catalogValue >99%
  11. 114m 23sSorted: price ascSorted by lowest priceValue >99%
  12. 125m 02sOpened reviews · Emberline 20°FOpened reviewsValue >99%
  13. 135m 11sSearch “deals”Searched for deals / priceValue >99%
  14. 5m 24sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field ×240.8×
  • Viewed cart (saw shipping cost) ×34.1×
  • Removed from cart46.2×
  • Searched for deals / price30.7×
  • Sorted by lowest price8.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.