Synthetic data
All sessions

s-2978

Simulated shopper

Oct 23, 2026, 3:45 AM UTC · mobile · email · Squall Pro 3L Shell · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 17sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 236sViewed Squall ProViewed a product pageValue 34%
  3. 31m 03sCompare + Squall ProAdded a product to compareChoice 63%
  4. 41m 17sCompare + Squall 2.5LAdded a product to compare→ the store shows Decision Helper hereChoice 89%
  5. 51m 56sCompare + Squall ProAdded a product to compareChoice 97%
  6. 62m 07sCompare + Squall 2.5LAdded a product to compareChoice 99%
  7. 72m 29sViewed Cairn LowViewed a product pageChoice >99%
  8. 82m 45sOpened comparisonOpened the comparisonChoice >99%
  9. 93m 18sImage 1 · Cairn LowViewed a product imageChoice >99%
  10. 103m 30sOpened reviews · Cairn LowOpened reviewsChoice >99%
  11. 113m 52sViewed Talus TrailViewed a product page · Switched to a similar productChoice >99%
  12. 4m 17sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×411.5×
  • Opened the comparison57.4×
  • Switched to a similar product8.6×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.