Synthetic data
All sessions

s-2979

Simulated shopper

Oct 26, 2026, 2:42 PM UTC · desktop · organic · Merino 200 Base Layer Crew · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 129sViewed Merino 200Viewed a product pageFit 22%
  2. 250sViewed Cairn LowViewed a product pageNo clear doubt 32%
  3. 31m 17sSize guide · Cairn LowOpened the size guideFit 48%
  4. 41m 23sImage 1 · Cairn LowViewed a product imageFit 44%
  5. 51m 43sViewed Merino 200Viewed a product page · Returned to a product viewed earlierChoice 51%
  6. 62m 06sOpened reviews · Merino 200Opened reviewsChoice 36%
  7. 72m 43sOpened reviews · Merino 200Opened reviewsFit 55%
  8. 83m 16sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 97%
  9. 3m 27sLeft the store

Final guess

Fit97%
Fit
97%
Suitability
<1%
Durability
1%
Value
<1%
Delivery
<1%
Choice
2%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Opened the size guide8.4×
  • Opened reviews ×21.4×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Fit
exit survey · used in training
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.