Synthetic data
All sessions

s-2980

Simulated shopper

Oct 26, 2026, 6:53 AM UTC · mobile · search ads · Lumen 400 Headlamp · 20 actions

purchasedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 37%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 237sSearch “sale”Searched for deals / priceValue 83%
  3. 31m 04sBrowsed catalogBrowsed the catalogValue 83%
  4. 41m 12sSorted: price ascSorted by lowest price→ the store shows Value Breakdown hereValue 96%
  5. 51m 44sOpened reviews · Lumen 400Opened reviewsValue 98%
  6. 62m 15sReviews filtered: valueFiltered reviews by valueValue >99%
  7. 72m 42sOpened reviews · Lumen 400Opened reviewsValue >99%
  8. 82m 50sReviews filtered: valueFiltered reviews by valueValue >99%
  9. 93m 24sOpened reviews · Lumen 400Opened reviewsValue >99%
  10. 103m 47sReviews filtered: valueFiltered reviews by valueValue >99%
  11. 114m 20sBrowsed catalogBrowsed the catalogValue >99%
  12. 124m 52sOpened reviews · Lumen 400Opened reviewsValue >99%
  13. 135m 11sReviews filtered: valueFiltered reviews by valueValue >99%
  14. 145m 32sOpened reviews · Lumen 400Opened reviewsValue >99%
  15. 156m 12sReviews filtered: valueFiltered reviews by valueValue >99%
  16. 166m 28sImage 1 · Lumen 400Viewed a product imageValue >99%
  17. 176m 44sAdded to cart · Lumen 400Added to cartValue >99%
  18. 187m 10sViewed cartViewed cart (saw shipping cost)Value >99%
  19. 197m 16sCheckout startedStarted checkoutValue >99%
  20. 7m 38sPurchased

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×518.9×
  • Searched for deals / price30.7×
  • Sorted by lowest price8.4×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.