Synthetic data
All sessions

s-2982

Simulated shopper

Oct 20, 2026, 11:13 AM UTC · mobile · email · Merino 200 Base Layer Crew · 15 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 133sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 240sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 31m 17sOpened reviews · Merino 200Opened reviewsDurability 25%
  4. 41m 39sReviews filtered: valueFiltered reviews by valueValue 83%
  5. 52m 15sOpened reviews · Merino 200Opened reviewsValue 79%
  6. 62m 29sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 99%
  7. 72m 51sOpened reviews · Merino 200Opened reviewsValue 98%
  8. 83m 09sReviews filtered: suitabilityFiltered reviews by performanceValue 74%
  9. 93m 27sExpanded specs · Merino 200Expanded technical specsSuitability 82%
  10. 103m 36sExpanded specs · Merino 200Expanded technical specsSuitability 98%
  11. 114m 00sAdded to cart · Merino 200Added to cartSuitability 98%
  12. 124m 12sViewed cartViewed cart (saw shipping cost)Suitability 92%
  13. 134m 16sRemoved from cart · Merino 200Removed from cartValue 77%
  14. 144m 34sBrowsed catalogBrowsed the catalogValue 85%
  15. 4m 59sLeft the store

Final guess

Value85%
Fit
<1%
Suitability
15%
Durability
<1%
Value
85%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×
  • Removed from cart46.2×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.