Synthetic data
All sessions

s-2983

Simulated shopper

Oct 30, 2026, 11:25 PM UTC · mobile · email · Ridgeback 48L Pack · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 129sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 247sOpened comparisonOpened the comparisonChoice 97%
  3. 31m 21sSearch “which tent”Searched to compare options→ the store shows Decision Helper hereChoice >99%
  4. 41m 26sExpanded specs · Ridgeback 48LExpanded technical specsChoice >99%
  5. 51m 54sCompare + Ridgeback 48LAdded a product to compareChoice >99%
  6. 62m 10sCompare + Ridgeback 38LAdded a product to compareChoice >99%
  7. 72m 14sCompare + Ridgeback 48LAdded a product to compareChoice >99%
  8. 82m 52sCompare + Ridgeback 38LAdded a product to compareChoice >99%
  9. 93m 12sCompare + Ridgeback 48LAdded a product to compareChoice >99%
  10. 103m 30sCompare + Ridgeback 38LAdded a product to compareChoice >99%
  11. 113m 54sViewed Ridgeback 38LViewed a product page · Switched to a similar productChoice >99%
  12. 124m 28sOpened comparisonOpened the comparisonChoice >99%
  13. 134m 35sImage 1 · Ridgeback 38LViewed a product imageChoice >99%
  14. 4m 41sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×611.5×
  • Opened the comparison ×257.4×
  • Searched to compare options39.5×
  • Switched to a similar product8.6×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.