Synthetic data
All sessions

s-2985

Simulated shopper

Oct 29, 2026, 10:29 PM UTC · desktop · paid social · Ridgeback 48L Pack · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 9 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 256sViewed Driftwood 2PViewed a product pageNo clear doubt 45%
  3. 31m 21sBrowsed catalogBrowsed the catalogNo clear doubt 62%
  4. 41m 26sViewed Ridgeback 48LViewed a product pageNo clear doubt 75%
  5. 52m 00sSize M/L · 18–21 in torso · Ridgeback 48LSelected a sizeNo clear doubt 60%
  6. 62m 18sDelivery check · ZIP 80974Checked delivery date by ZIPNo clear doubt 63%
  7. 72m 46sExpanded warranty · Ridgeback 48LExpanded warrantyNo clear doubt 84%
  8. 82m 50sCompare + Ridgeback 48LAdded a product to compareNo clear doubt 57%
  9. 93m 26sCompare + Ridgeback 38LAdded a product to compare→ the store shows Decision Helper hereChoice 86%
  10. 3m 41sLeft the store

Final guess

Choice86%
Fit
2%
Suitability
1%
Durability
<1%
Value
5%
Delivery
1%
Choice
86%
No clear doubt
4%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.