Synthetic data
All sessions

s-2987

Simulated shopper

Oct 20, 2026, 3:22 AM UTC · mobile · paid social · Merino 200 Base Layer Crew · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 112sViewed Merino 200Viewed a product pageFit 22%
  2. 218sExpanded materials · Merino 200Expanded materialsDurability 62%
  3. 330sBrowsed catalogBrowsed the catalogDurability 48%
  4. 453sImage 1 · Merino 200Viewed a product imageNo clear doubt 52%
  5. 51m 27sExpanded warranty · Merino 200Expanded warranty→ the store shows Durability Proof hereDurability 77%
  6. 61m 53sExpanded shipping · Merino 200Expanded shipping infoDurability 58%
  7. 72m 01sSearch “long lasting base layer”Searched for sizing / fitDurability 89%
  8. 82m 39sOpened reviews · Merino 200Opened reviewsDurability 97%
  9. 92m 57sBrowsed catalogBrowsed the catalogDurability 93%
  10. 3m 26sLeft the store

Final guess

Durability93%
Fit
1%
Suitability
<1%
Durability
93%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
6%
Why durabilityhow much likelier
  • Expanded warranty15.6×
  • Expanded materials6.6×
  • Searched for sizing / fit2.2×
  • Opened reviews1.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.