Synthetic data
All sessions

s-2989

Simulated shopper

Oct 28, 2026, 2:13 AM UTC · desktop · search ads · Ridgeback 38L Pack · 12 actions

abandonedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 137sViewed Merino 200Viewed a product pageFit 22%
  2. 21m 15sViewed Ridgeback 38LViewed a product pageNo clear doubt 32%
  3. 31m 25sImage 1 · Ridgeback 38LViewed a product imageNo clear doubt 49%
  4. 41m 47sImage 2 · Ridgeback 38LViewed a product imageNo clear doubt 67%
  5. 52m 25sBrowsed catalogBrowsed the catalogNo clear doubt 84%
  6. 62m 52sExpanded materials · Ridgeback 38LExpanded materialsNo clear doubt 88%
  7. 73m 20sOpened reviews · Ridgeback 38LOpened reviewsNo clear doubt 65%
  8. 83m 49sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability 94%
  9. 94m 22sExpanded materials · Ridgeback 38LExpanded materialsDurability 98%
  10. 105m 02sSize guide · Ridgeback 38LOpened the size guideDurability 97%
  11. 115m 19sAdded to cart · Ridgeback 38LAdded to cartDurability 97%
  12. 5m 40sLeft the store

Final guess

Durability97%
Fit
1%
Suitability
1%
Durability
97%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Expanded materials ×26.6×
  • Opened reviews1.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Durability
exit survey · used in training
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.