Synthetic data
All sessions

s-2990

Simulated shopper

Oct 28, 2026, 4:14 PM UTC · desktop · paid social · Kettle Ti Stove Kit · 22 actions

purchasedcart $69

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 45%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 238sViewed Kettle TiViewed a product pageNo clear doubt 47%
  3. 344sAdded to cart · Kettle TiAdded to cartNo clear doubt 47%
  4. 41m 14sViewed cartViewed cart (saw shipping cost)Value 48%
  5. 51m 17sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 96%
  6. 61m 43sAdded to cart · Kettle TiAdded to cartValue 96%
  7. 72m 03sViewed cartViewed cart (saw shipping cost)Value 97%
  8. 82m 42sRemoved from cart · Kettle TiRemoved from cartValue >99%
  9. 93m 05sImage 1 · Kettle TiViewed a product imageValue >99%
  10. 103m 39sAdded to cart · Kettle TiAdded to cartValue >99%
  11. 114m 16sViewed cartViewed cart (saw shipping cost)Value >99%
  12. 124m 29sRemoved from cart · Kettle TiRemoved from cartValue >99%
  13. 134m 48sAdded to cart · Kettle TiAdded to cartValue >99%
  14. 145m 07sViewed cartViewed cart (saw shipping cost)Value >99%
  15. 155m 38sPromo field focusedClicked into the promo-code fieldValue >99%
  16. 166m 11sSearch “deals”Searched for deals / priceValue >99%
  17. 176m 38sSearch “headlamp”Searched the catalogValue >99%
  18. 187m 06sOpened reviews · Kettle TiOpened reviewsValue >99%
  19. 197m 21sReviews filtered: valueFiltered reviews by valueValue >99%
  20. 207m 32sViewed cartViewed cart (saw shipping cost)Value >99%
  21. 217m 54sCheckout startedStarted checkoutValue >99%
  22. 8m 08sPurchased

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart ×246.2×
  • Clicked into the promo-code field ×240.8×
  • Viewed cart (saw shipping cost) ×54.1×
  • Searched for deals / price30.7×
  • Filtered reviews by value18.9×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.