Synthetic data
All sessions

s-2991

Simulated shopper

Nov 2, 2026, 7:01 PM UTC · mobile · organic · Merino 200 Base Layer Crew · 20 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sSearch “merino”Searched the catalogNo clear doubt 32%
  2. 248sViewed Merino 200Viewed a product pageNo clear doubt 43%
  3. 31m 05sOpened reviews · Merino 200Opened reviewsDurability 28%
  4. 41m 21sReviews filtered: valueFiltered reviews by valueValue 65%
  5. 51m 58sOpened reviews · Merino 200Opened reviewsValue 59%
  6. 62m 31sOpened reviews · Merino 200Opened reviewsValue 50%
  7. 72m 52sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 95%
  8. 83m 10sOpened reviews · Merino 200Opened reviewsValue 92%
  9. 93m 36sReviews filtered: valueFiltered reviews by valueValue >99%
  10. 103m 58sOpened reviews · Merino 200Opened reviewsValue 99%
  11. 114m 36sOpened reviews · Merino 200Opened reviewsValue 99%
  12. 124m 57sReviews filtered: valueFiltered reviews by valueValue >99%
  13. 135m 28sOpened reviews · Merino 200Opened reviewsValue >99%
  14. 146m 08sReviews filtered: valueFiltered reviews by valueValue >99%
  15. 156m 39sOpened reviews · Merino 200Opened reviewsValue >99%
  16. 167m 13sReviews filtered: valueFiltered reviews by valueValue >99%
  17. 177m 32sBrowsed catalogBrowsed the catalogValue >99%
  18. 187m 49sSorted: price ascSorted by lowest priceValue >99%
  19. 198m 13sAdded to cart · Merino 200Added to cartValue >99%
  20. 8m 42sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×618.9×
  • Sorted by lowest price8.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.