Synthetic data
All sessions

s-2993

Simulated shopper

Oct 22, 2026, 8:45 AM UTC · desktop · search ads · Lumen 400 Headlamp · 16 actions

abandonedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 24%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 136sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 256sAdded to cart · Lumen 400Added to cartNo clear doubt 36%
  3. 31m 21sViewed cartViewed cart (saw shipping cost)Value 45%
  4. 41m 42sDelivery check · ZIP 35141Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 92%
  5. 52m 17sSearch “free returns”Searched for shipping / deliveryDelivery >99%
  6. 62m 21sImage 1 · Lumen 400Viewed a product imageDelivery >99%
  7. 72m 48sOpened reviews · Lumen 400Opened reviewsDelivery >99%
  8. 83m 19sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  9. 93m 43sOpened reviews · Lumen 400Opened reviewsDelivery >99%
  10. 104m 18sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  11. 114m 23sOpened reviews · Lumen 400Opened reviewsDelivery >99%
  12. 124m 26sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  13. 134m 41sDelivery check · ZIP 46208Checked delivery date by ZIPDelivery >99%
  14. 144m 44sExpanded shipping · Lumen 400Expanded shipping infoDelivery >99%
  15. 155m 16sViewed cartViewed cart (saw shipping cost)Delivery >99%
  16. 5m 34sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping ×342.3×
  • Checked delivery date by ZIP ×221.1×
  • Searched for shipping / delivery38.1×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost) ×22.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.