Synthetic data
All sessions

s-2995

Simulated shopper

Oct 20, 2026, 1:29 AM UTC · desktop · email · Squall Pro 3L Shell · 14 actions

abandonedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sViewed Squall ProViewed a product pageChoice 29%
  2. 21m 05sDelivery check · ZIP 48331Checked delivery date by ZIPDelivery 68%
  3. 31m 35sOpened reviews · Squall ProOpened reviewsDelivery 67%
  4. 42m 03sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 82%
  5. 52m 35sBrowsed catalogBrowsed the catalogSuitability 78%
  6. 62m 46sSearch “winter hiking boots”Searched for a use-case or specSuitability 99%
  7. 73m 01sImage 1 · Squall ProViewed a product imageSuitability >99%
  8. 83m 09sExpanded materials · Squall ProExpanded materialsSuitability >99%
  9. 93m 38sExpanded specs · Squall ProExpanded technical specsSuitability >99%
  10. 104m 07sImage 2 · Squall ProViewed a product imageSuitability >99%
  11. 114m 27sOpened reviews · Squall ProOpened reviewsSuitability >99%
  12. 124m 51sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  13. 135m 10sAdded to cart · Squall ProAdded to cartSuitability >99%
  14. 5m 36sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Searched for a use-case or spec17.5×
  • Expanded technical specs6.9×
  • Opened reviews ×21.7×
  • Viewed a product image ×21.2×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Suitability
exit survey · used in training
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.