Synthetic data
All sessions

s-2996

Simulated shopper

Oct 29, 2026, 9:35 PM UTC · mobile · organic · Merino 200 Base Layer Crew · 12 actions

purchasedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 45%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sViewed Cairn MidViewed a product pageFit 27%
  2. 243sViewed Driftwood 2PViewed a product pageNo clear doubt 26%
  3. 31m 03sSearch “fuel canister compatible”Searched for a use-case or specSuitability 55%
  4. 41m 39sExpanded specs · Driftwood 2PExpanded technical specs→ the store shows Built-For Answer hereSuitability 94%
  5. 52m 00sViewed Merino 200Viewed a product pageSuitability 91%
  6. 62m 33sBrowsed catalogBrowsed the catalogSuitability 81%
  7. 72m 59sOpened reviews · Merino 200Opened reviewsSuitability 93%
  8. 83m 25sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  9. 93m 50sAdded to cart · Merino 200Added to cartSuitability >99%
  10. 104m 08sViewed cartViewed cart (saw shipping cost)Suitability >99%
  11. 114m 32sCheckout startedStarted checkoutSuitability >99%
  12. 4m 50sPurchased

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Searched for a use-case or spec17.5×
  • Expanded technical specs6.9×
  • Opened reviews1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.