Synthetic data
All sessions

s-2999

Simulated shopper

Nov 1, 2026, 12:51 AM UTC · mobile · organic · Cairn Low Hiking Shoe · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 210sViewed Squall ProViewed a product pageValue 34%
  3. 333sViewed Cairn LowViewed a product pageNo clear doubt 37%
  4. 41m 02sSearch “discount code”Searched for deals / priceValue 91%
  5. 51m 11sCompare + Cairn LowAdded a product to compare→ the store shows Value Breakdown hereValue 82%
  6. 61m 45sCompare + Talus TrailAdded a product to compareValue 55%
  7. 2m 08sLeft the store

Final guess

Value55%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
55%
Delivery
<1%
Choice
45%
No clear doubt
<1%
Why valuehow much likelier
  • Searched for deals / price30.7×
  • Browsed the catalog1.4×
  • Added a product to compare ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.