Synthetic data
All sessions

s-3000

Simulated shopper

Oct 28, 2026, 10:15 PM UTC · mobile · paid social · Kettle Ti Stove Kit · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 21m 00sSearch “sale”Searched for deals / priceValue 82%
  3. 31m 40sSearch “sale”Searched for deals / price→ the store shows Value Breakdown hereValue 99%
  4. 41m 50sBrowsed catalogBrowsed the catalogValue 99%
  5. 52m 01sSorted: price ascSorted by lowest priceValue >99%
  6. 62m 24sAdded to cart · Kettle TiAdded to cartValue >99%
  7. 72m 50sViewed cartViewed cart (saw shipping cost)Value >99%
  8. 83m 09sRemoved from cart · Kettle TiRemoved from cartValue >99%
  9. 3m 20sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Searched for deals / price ×230.7×
  • Removed from cart46.2×
  • Sorted by lowest price8.4×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.