Synthetic data
All sessions

s-3001

Simulated shopper

Oct 29, 2026, 9:20 AM UTC · desktop · search ads · Cairn Low Hiking Shoe · 17 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 241sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 31m 04sSize guide · Merino 200Opened the size guideFit 54%
  4. 41m 43sViewed Cairn LowViewed a product pageNo clear doubt 44%
  5. 51m 53sSize guide · Cairn LowRe-opened the size guide→ the store shows Fit Confidence hereFit 99%
  6. 61m 56sOpened reviews · Cairn LowOpened reviewsFit 99%
  7. 72m 02sReviews filtered: fitFiltered reviews by fitFit >99%
  8. 82m 21sOpened reviews · Cairn LowOpened reviewsFit >99%
  9. 92m 52sReviews filtered: fitFiltered reviews by fitFit >99%
  10. 103m 23sSearch “wide fit hiking shoes”Searched for sizing / fitFit >99%
  11. 113m 30sSize 10.5 · Cairn LowSelected a sizeFit >99%
  12. 124m 05sOpened reviews · Cairn LowOpened reviewsFit >99%
  13. 134m 16sReviews filtered: fitFiltered reviews by fitFit >99%
  14. 144m 28sExpanded returns · Cairn LowExpanded returns policyFit >99%
  15. 154m 51sOpened reviews · Cairn LowOpened reviewsFit >99%
  16. 165m 00sViewed Ridgeback 48LViewed a product pageFit >99%
  17. 5m 05sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×324.4×
  • Re-opened the size guide90.5×
  • Selected a size12.4×
  • Searched for sizing / fit9.3×
  • Opened the size guide8.4×
  • Opened reviews ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.