Synthetic data
All sessions

s-3004

Simulated shopper

Oct 24, 2026, 6:34 PM UTC · mobile · organic · Cairn Low Hiking Shoe · 17 actions

purchasedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 9 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 48%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 221sExpanded shipping · Driftwood 2PExpanded shipping infoDelivery 81%
  3. 334sViewed Lumen 400Viewed a product pageDelivery 73%
  4. 448sViewed Cairn LowViewed a product pageDelivery 63%
  5. 51m 20sOpened reviews · Cairn LowOpened reviewsDelivery 72%
  6. 61m 23sReviews filtered: valueFiltered reviews by valueValue 40%
  7. 71m 51sExpanded specs · Cairn LowExpanded technical specsNo clear doubt 32%
  8. 82m 03sOpened reviews · Cairn LowOpened reviewsSuitability 26%
  9. 92m 06sExpanded specs · Cairn LowExpanded technical specs→ the store shows Built-For Answer hereSuitability 72%
  10. 102m 36sOpened reviews · Cairn LowOpened reviewsSuitability 87%
  11. 112m 46sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  12. 123m 16sBrowsed catalogBrowsed the catalogSuitability >99%
  13. 133m 22sSearch “fuel canister compatible”Searched for a use-case or specSuitability >99%
  14. 143m 26sAdded to cart · Cairn LowAdded to cartSuitability >99%
  15. 153m 42sViewed cartViewed cart (saw shipping cost)Suitability >99%
  16. 163m 50sCheckout startedStarted checkoutSuitability >99%
  17. 3m 56sPurchased

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs ×26.9×
  • Searched for a use-case or spec17.5×
  • Opened reviews ×31.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.