Synthetic data
All sessions

s-3006

Simulated shopper

Oct 27, 2026, 11:14 AM UTC · mobile · search ads · Ridgeback 38L Pack · 15 actions

purchasedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 44%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 259sSearch “squall vs squall pro”Searched to compare optionsChoice 94%
  3. 31m 25sSearch “cairn mid vs low”Searched to compare options→ the store shows Decision Helper hereChoice >99%
  4. 41m 32sOpened comparisonOpened the comparisonChoice >99%
  5. 52m 11sViewed Driftwood 2PViewed a product pageChoice >99%
  6. 62m 16sViewed Ridgeback 38LViewed a product page · Returned to a product viewed earlierChoice >99%
  7. 72m 49sViewed Ridgeback 48LViewed a product page · Switched to a similar productChoice >99%
  8. 83m 08sViewed Ridgeback 38LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  9. 93m 28sSearch “best backpacking pack”Searched to compare optionsChoice >99%
  10. 103m 46sViewed Ridgeback 48LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  11. 113m 56sOpened reviews · Ridgeback 48LOpened reviewsChoice >99%
  12. 124m 17sAdded to cart · Ridgeback 38LAdded to cartChoice >99%
  13. 134m 25sViewed cartViewed cart (saw shipping cost)Choice >99%
  14. 144m 32sCheckout startedStarted checkoutChoice >99%
  15. 4m 42sPurchased

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Searched to compare options ×339.5×
  • Returned to a product viewed earlier ×322.8×
  • Switched to a similar product ×38.6×
  • Opened the comparison57.4×
  • Viewed a product page ×61.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.