Synthetic data
All sessions

s-3007

Simulated shopper

Oct 23, 2026, 6:56 AM UTC · mobile · search ads · Driftwood 2P Tent · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 235sDelivery check · ZIP 31808Checked delivery date by ZIPDelivery 88%
  3. 353sOpened reviews · Driftwood 2POpened reviewsDelivery 88%
  4. 41m 30sReviews filtered: valueFiltered reviews by value→ the store shows Delivery Promise hereDelivery 78%
  5. 51m 39sOpened reviews · Driftwood 2POpened reviewsDelivery 72%
  6. 61m 47sReviews filtered: valueFiltered reviews by valueValue 74%
  7. 71m 55sSorted: featuredRe-sorted the catalogValue 52%
  8. 82m 30sOpened reviews · Driftwood 2POpened reviewsValue 58%
  9. 92m 57sReviews filtered: valueFiltered reviews by valueValue 95%
  10. 103m 29sOpened reviews · Driftwood 2POpened reviewsValue 96%
  11. 113m 54sOpened reviews · Driftwood 2POpened reviewsValue 96%
  12. 124m 04sReviews filtered: valueFiltered reviews by valueValue >99%
  13. 4m 32sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×418.9×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.