Synthetic data
All sessions

s-3008

Simulated shopper

Oct 24, 2026, 4:43 AM UTC · desktop · organic · Cairn Mid Waterproof Boot · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 254sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 31m 13sOpened reviews · Merino 200Opened reviewsDurability 25%
  4. 41m 24sReviews filtered: durabilityFiltered reviews by durabilityDurability 97%
  5. 51m 42sImage 1 · Merino 200Viewed a product imageDurability 97%
  6. 62m 10sExpanded returns · Merino 200Expanded returns policyDurability 97%
  7. 72m 14sViewed Cairn MidViewed a product pageDurability 96%
  8. 82m 53sExpanded materials · Cairn MidExpanded materials→ the store shows Durability Proof hereDurability 99%
  9. 93m 14sExpanded materials · Cairn MidExpanded materialsDurability >99%
  10. 103m 29sExpanded returns · Cairn MidExpanded returns policyDurability >99%
  11. 114m 07sOpened reviews · Cairn MidOpened reviewsDurability >99%
  12. 124m 19sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  13. 134m 54sExpanded materials · Cairn MidExpanded materialsDurability >99%
  14. 5m 03sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×295.7×
  • Expanded materials ×36.6×
  • Opened reviews ×21.8×
  • Expanded returns policy ×21.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.