Synthetic data
All sessions

s-3009

Simulated shopper

Oct 29, 2026, 8:34 PM UTC · mobile · search ads · Lumen 400 Headlamp · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 240sOpened reviews · Ridgeback 48LOpened reviewsFit 27%
  3. 31m 15sReviews filtered: fitFiltered reviews by fitFit 90%
  4. 41m 40sSize S/M · 15–18 in torso · Ridgeback 48LSelected a size→ the store shows Fit Confidence hereFit 99%
  5. 51m 55sViewed Lumen 400Viewed a product pageFit 99%
  6. 62m 35sExpanded returns · Lumen 400Expanded returns policyFit >99%
  7. 72m 43sOpened reviews · Lumen 400Opened reviewsFit >99%
  8. 83m 13sImage 1 · Lumen 400Viewed a product imageFit >99%
  9. 93m 31sExpanded returns · Lumen 400Expanded returns policyFit 99%
  10. 4m 01sLeft the store

Final guess

Fit99%
Fit
99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Expanded returns policy ×22.3×
  • Opened reviews ×21.4×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.