Synthetic data
All sessions

s-3010

Simulated shopper

Oct 23, 2026, 2:35 PM UTC · mobile · search ads · Squall 2.5L Rain Shell · 17 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 23%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 251sViewed Squall 2.5LViewed a product pageNo clear doubt 45%
  3. 31m 26sImage 1 · Squall 2.5LViewed a product imageNo clear doubt 66%
  4. 41m 56sOpened comparisonOpened the comparisonChoice 88%
  5. 52m 26sImage 2 · Squall 2.5LViewed a product imageChoice 79%
  6. 63m 02sBrowsed catalogBrowsed the catalogChoice 57%
  7. 73m 28sExpanded specs · Squall 2.5LExpanded technical specsChoice 52%
  8. 83m 58sCompare + Squall 2.5LAdded a product to compare→ the store shows Decision Helper hereChoice 97%
  9. 94m 14sCompare + Squall ProAdded a product to compareChoice >99%
  10. 104m 43sOpened comparisonOpened the comparisonChoice >99%
  11. 115m 22sCompare + Squall 2.5LAdded a product to compareChoice >99%
  12. 125m 57sCompare + Squall ProAdded a product to compareChoice >99%
  13. 136m 23sCompare + Squall 2.5LAdded a product to compareChoice >99%
  14. 147m 01sCompare + Squall ProAdded a product to compareChoice >99%
  15. 157m 20sOpened comparisonOpened the comparisonChoice >99%
  16. 167m 43sImage 3 · Squall 2.5LViewed a product imageChoice >99%
  17. 8m 02sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×611.5×
  • Opened the comparison ×357.4×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.