Synthetic data
All sessions

s-3011

Simulated shopper

Nov 2, 2026, 12:14 PM UTC · mobile · organic · Cairn Low Hiking Shoe · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 120sSearch “merino”Searched the catalogNo clear doubt 32%
  2. 243sViewed Cairn LowViewed a product pageNo clear doubt 41%
  3. 31m 13sCompare + Cairn LowAdded a product to compareChoice 83%
  4. 41m 49sCompare + Talus TrailAdded a product to compare→ the store shows Decision Helper hereChoice 97%
  5. 52m 08sImage 1 · Cairn LowViewed a product imageChoice 98%
  6. 62m 12sViewed Cairn MidViewed a product page · Switched to a similar productChoice >99%
  7. 2m 39sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Switched to a similar product8.6×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.