Synthetic data
All sessions

s-3012

Simulated shopper

Nov 1, 2026, 1:28 PM UTC · desktop · search ads · Ridgeback 48L Pack · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 21m 02sImage 1 · Ridgeback 48LViewed a product imageNo clear doubt 32%
  3. 31m 12sImage 2 · Ridgeback 48LViewed a product imageNo clear doubt 50%
  4. 41m 21sExpanded shipping · Ridgeback 48LExpanded shipping infoNo clear doubt 65%
  5. 51m 33sBrowsed catalogBrowsed the catalogNo clear doubt 82%
  6. 62m 07sOpened reviews · Ridgeback 48LOpened reviewsNo clear doubt 65%
  7. 72m 39sBrowsed catalogBrowsed the catalogNo clear doubt 81%
  8. 82m 45sSorted: price ascSorted by lowest priceNo clear doubt 90%
  9. 2m 54sLeft the store

Final guess

No clear doubt90%
Fit
2%
Suitability
1%
Durability
<1%
Value
3%
Delivery
4%
Choice
<1%
No clear doubt
90%
Why no clear doubthow much likelier
  • Viewed a product image ×22.3×
  • Browsed the catalog ×22.3×
  • Viewed a product page1.7×
  • Sorted by lowest price1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
No clear doubt
exit survey · used in training
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.