Synthetic data
All sessions

s-3013

Simulated shopper

Oct 29, 2026, 6:31 AM UTC · mobile · search ads · Lumen 400 Headlamp · 13 actions

purchasedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 47%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 137sSearch “merino”Searched the catalogNo clear doubt 32%
  2. 21m 05sViewed Lumen 400Viewed a product pageNo clear doubt 63%
  3. 31m 24sBrowsed catalogBrowsed the catalogNo clear doubt 79%
  4. 41m 48sOpened reviews · Lumen 400Opened reviewsNo clear doubt 58%
  5. 51m 59sSearch “warranty”Searched for durability / warrantyDurability 59%
  6. 62m 15sExpanded warranty · Lumen 400Expanded warranty→ the store shows Durability Proof hereDurability 90%
  7. 72m 18sBrowsed catalogBrowsed the catalogDurability 77%
  8. 82m 29sOpened reviews · Lumen 400Opened reviewsDurability 94%
  9. 92m 56sSearch “merino”Searched the catalogDurability 84%
  10. 103m 26sAdded to cart · Lumen 400Added to cartDurability 84%
  11. 113m 52sViewed cartViewed cart (saw shipping cost)Durability 94%
  12. 124m 19sCheckout startedStarted checkoutDurability 94%
  13. 4m 31sPurchased

Final guess

Durability94%
Fit
<1%
Suitability
<1%
Durability
94%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
6%
Why durabilityhow much likelier
  • Searched for durability / warranty38.6×
  • Expanded warranty15.6×
  • Opened reviews ×21.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.