Synthetic data
All sessions

s-3014

Simulated shopper

Oct 23, 2026, 7:26 AM UTC · desktop · email · Cairn Low Hiking Shoe · 9 actions

purchasedcart $159

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 40%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 130sViewed Cairn LowViewed a product pageChoice 31%
  2. 236sImage 1 · Cairn LowViewed a product imageNo clear doubt 35%
  3. 31m 16sExpanded materials · Cairn LowExpanded materialsNo clear doubt 44%
  4. 41m 28sViewed Squall ProViewed a product pageNo clear doubt 59%
  5. 51m 47sImage 2 · Squall ProViewed a product imageNo clear doubt 74%
  6. 62m 17sAdded to cart · Cairn LowAdded to cartNo clear doubt 74%
  7. 72m 25sViewed cartViewed cart (saw shipping cost)No clear doubt 52%
  8. 82m 51sCheckout startedStarted checkoutNo clear doubt 52%
  9. 2m 56sPurchased

Final guess

No clear doubt52%
Fit
8%
Suitability
12%
Durability
19%
Value
2%
Delivery
3%
Choice
4%
No clear doubt
52%
Why no clear doubthow much likelier
  • Viewed a product image ×22.3×
  • Viewed a product page ×21.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.